After nearly a year since the launch of the S9, Xiangjie has finally unveiled its logo. At the Xiangjie User Star Enjoyment Night held on July 8, the brand introduced its star-shaped logo, dubbed "Star of the Universe." The logo shares the same hexagonal outline as that of Wenjie, with a four-pointed star at its center featuring the English word "STELATO." Yu Chengdong, Executive Director of Huawei and Chairman of the Terminal BG, mentioned that this logo will adorn future models. However, the vehicles displayed at the event still lacked logos, bearing only the STELATO letters on the front and rear.

During the event, Yu Chengdong explained the reason behind launching Xiangjie vehicles before finalizing the logo. "Initially, we intended to use a unified logo for our Hongmeng Zhixing vehicles, with each carmaker handling different models to form a cohesive 'Jie' brand. However, national industrial policy restrictions necessitated the creation of five distinct 'Jies,' each requiring its own independent logo," Yu Chengdong elaborated.

He further elaborated on the lengthy process from logo application to approval and subsequent usage. "We registered the logo quite some time ago. After registration, there's a transfer process from Huawei to BAIC, followed by an approval phase and an effective period, which is why it's only being introduced now," Yu Chengdong said.

Hongmeng Zhixing currently comprises five brands: Wenjie, Zhijie, Xiangjie, Zunjie, and Shangjie. To date, only Wenjie, Zunjie, and Xiangjie have released their logos. Zhijie applied for a graphic trademark last year, featuring an outer hexagonal contour and the internal letters "LUXEED." Judging by Yu Chengdong's comments, the Shangjie trademark will likely adopt a similar hexagonal design.

Since the launch of the S9 extended-range version in April, Xiangjie's sales have witnessed a significant rebound, thanks to its competitive pricing and extended range. In June, Xiangjie sold 4,154 units, marking a 94.7% year-on-year and month-on-month increase, positioning it as the sales leader in the new energy sedan market above the 300,000 yuan price point. Among these, 3,862 units were the S9 extended-range version, while 353 units were the pure electric version. Prior to April, Xiangjie S9 sales had hovered in the triple digits for consecutive months, with initial monthly sales not exceeding 2,000 units.

The latest weekly sales data reveals that Xiangjie sold 500 units for the week of June 30 to July 6, a decrease of 500 units from the previous week. Prior to this, Xiangjie consistently sold around 1,000 units per week for multiple weeks. Some speculate that this decline is linked to the logo change and a lack of deliveries in the latter days.

Yu Chengdong holds high expectations for the S9 model. "As time progresses, we aspire for monthly sales to swiftly surpass 10,000 units and eventually reach 15,000 units," Yu Chengdong said. If Xiangjie S9 achieves monthly sales of 15,000 units, it will rank second in the mid-to-large sedan market, trailing only Xiaomi SU7.

Currently, Xiangjie's lineup comprises only one model, the S9. However, Yu Chengdong previewed at the event that Xiangjie will introduce a wagon in autumn this year. He described this model as having "superb aesthetics, ample space, excellent handling, impressive pure electric and full-tank driving ranges, and generous trunk space." Spy shots previously released showcase a slender body line, a through-type taillight at the rear, and a spoiler. With the wagon's launch, Xiangjie's product matrix will be further enhanced, offering users more choices and potentially boosting sales.

At the event, Zhang Jianyong, Chairman of BAIC Group, reiterated BAIC's commitment to "ALL IN Xiangjie," stating that the company will only increase its R&D investment and quality standards for Xiangjie, refusing to compromise. Zhang Jianyong hailed Huawei as the "strongest teammate," believing that from technology to ecology, Huawei and BAIC deeply empower each other, positioning Xiangjie as China's "technological beacon" for high-end smart cars.

Additionally, Yu Chengdong publicly addressed for the first time the incident involving him "sleeping while driving with intelligent assistance." "How could I possibly fall asleep in the morning? I was looking at my phone while driving with intelligent assistance, and someone next to me recognized me and greeted me," Yu Chengdong clarified. At that time, he was driving with intelligent assistance and glancing at his phone, not sleeping. Regarding the individual who took the video, Yu Chengdong mistakenly assumed they were a Huawei employee, rolled down the window to greet them, and the video subsequently went viral online.

Following the video's release, Yu Chengdong received immediate contact from the provincial and municipal public security bureaus. He promptly visited the public security bureau to confess, marking his first visit to such an institution. He paid a fine and received a 3-point deduction. "I've been driving for nearly 30 years, never violating any rules, never receiving a fine, and never running a red light (except once accidentally), but this has never happened before. My first visit to the public security bureau was because I was looking down at my phone," Yu Chengdong said.

On May 26, a netizen posted a video asking, "Is this really President Yu? Is he that tired? He actually fell asleep while driving." The video showed Yu Chengdong with his head down, appearing asleep. The person filming shouted to the vehicle on the left, "President Yu, are you asleep?" and honked the horn. Yu Chengdong then waved, rolled down the window, and smiled in response. This quickly sparked heated discussion and trended on Weibo, with many netizens deeming such driving behavior dangerous.

"I was looking down at my phone, which might have given the impression that I was asleep. However, when driving with intelligent assistance, there's really nothing to do, so I warmly welcome, embrace, and look forward to the early arrival of L3 autonomous driving," Yu Chengdong said. He then shifted his tone, noting that Huawei's intelligent driving assistance is already prepared for L3 and hopes for relevant national regulations and systems to arrive soon.

"That way, if you need to sleep while driving, you can, right?" Yu Chengdong added that even in extreme situations where intelligent driving assistance cannot handle the task, the vehicle will safely pull over and wake the driver by tightening the seat belt or "poking" them through seat massage.