Recently, a well-known research firm released data tracking global phone sales revenue distribution, phone price trends, and phone market share from Q3 2025 to Q3 2026.

What's particularly embarrassing is that Apple and Samsung have already captured about 69% of global revenue, leaving all domestic phone brands with less than 30% combined.

As shown in the figure above, this is the global phone revenue distribution by brand share.

It can be seen that Apple accounts for 50%, single-handedly taking half of the global revenue share. A year ago it was 44%, and this time it has increased again. Samsung accounts for 17%, unchanged from 17% a year ago—and this time it has risen again, with the two combined accounting for 69%.

As for the three major domestic brands, OPPO's revenue share fell from 8% to 5%, VIVO fell from 6% to 4%, and Xiaomi maintained its 6% revenue share—actually higher than OPPO and VIVO.

Overall, it is estimated that the total revenue of all domestic phone brands worldwide currently accounts for only about 30% of global revenue—or even less—which is less than Apple's revenue alone. Wouldn't you say the gap is huge? Isn't it embarrassing?

Why is this happening? First, during this year's sharp downturn, Apple and Samsung's phone sales did not fall as badly; Apple even rose slightly. Among domestic phones, except for Huawei, almost all declined, so naturally they generated less revenue.

Second, phone prices rose sharply in 2026, and Apple and Samsung raised prices the most, far more than Xiaomi, OPPO, and VIVO. So even if sales remained unchanged, because prices rose more than domestic phones, Apple and Samsung's revenue would rise more than domestic phones.

In 2026, due to rising memory chip prices, the phone market landscape underwent a major shakeout. Under normal circumstances, after such a shakeout, the profit distribution across the phone industry would also change again.

Now it appears that this change is not good news for domestic phones, because their share is lower and they are earning less money, while Apple and Samsung have become even stronger. So domestic phones really need to step up their game, otherwise they may be left further behind by Apple and Samsung.