Insight into the nature of business, directly hitting the core of enterprises

Author|Su Hang

After the humanoid robots "did the yangko dance" at the Spring Festival Gala, Unitree Technology has become famous.

According to Tianyancha, Unitree Technology has completed nine rounds of financing with a valuation of 8 billion yuan. The market estimates that in the next round of financing, the valuation of Unitree Technology will reach 20 billion yuan.

On March 1st, Wang Xingxing, the founder of Unitree Technology, posted his first short video on his personal video account, saying that he will share the upgrading process and fun moments of the robots in the videos.

Unitree Technology's robots are not cheap, but they are still popular among consumers. Previously, the G1 and H1 humanoid robots were first sold on JD.com's online platform at prices of 99,000 yuan and 650,000 yuan per unit, respectively, and were immediately sold out. On second-hand platforms, many people also sell Unitree Technology robots, with rental prices ranging from 1,000 to 25,000 yuan per day.

01

Next round of valuation may double

During the Spring Festival Gala of the Year of the Snake, the humanoid robots' "yangko dance" performance sparked heated global discussions. The company behind it, Hangzhou Unitree Technology Co., Ltd. (abbreviated as "Unitree Technology"), has also continued to gain popularity in the market.

It is understood that Unitree Technology is a world-renowned civilian robot company specializing in the independent research, development, production, and sales of consumer-grade and industry-grade high-performance universal legged/humanoid robots and dexterous robotic arms. The company is the first in the world to publicly retail high-performance quadruped robots and the first to achieve industry implementation, with leading global sales over the years.

Since its inception in 2016, Unitree Technology has completed a total of 9 rounds of financing. The most recent one was the Series C round completed in September 2024, with financing amounting to hundreds of millions of yuan, led by Beijing Robotics Industry Investment Fund and other institutions, with participation from Meituan Dragon Ball, Zhongguancun Science City, Amber Capital, Shanghai Science and Technology Innovation Fund, Sequoia China, CITIC Securities, Vertex Ventures China Fund, and others.

It can be seen that Unitree Technology is favored by investment institutions, with investors not only including well-known investment institutions but also many shareholders with regional state-owned backgrounds.

At the same time, there have recently been rumors "flying everywhere" about Unitree Technology's financing and old share transfers. Market rumors also suggest that in the next round of financing, Unitree Technology's valuation is likely to soar from 8 billion yuan in Series C to 20 billion yuan.

On February 26th, Unitree Technology issued an important reminder on its official WeChat public account stating that all new shares of the company or old shares of shareholders are directly communicated and managed by the Unitree financing responsible person through the company's email, and there are no intermediaries, intermediate shareholders, or intermediate companies involved.

The legal department of Unitree Technology stated that there are many false messages on the market now, almost all of them are false, and everyone must be careful to avoid being deceived.

In recent years, many enterprise founders have personally built personal IPs and "endorsed" their own products, thereby increasing product exposure and market sales. Wang Xingxing, the founder and CEO of Unitree Technology, is no exception.

On March 1st, Wang Xingxing, the founder of Unitree Technology, posted his first short video on his personal video account. Wang Xingxing stated that he has officially joined WeChat Video and will share the upgrading process and fun moments of the robots in subsequent videos. He also reminded netizens that there is a lot of false information about him circulating online and to be careful in discerning it.

02

Annual salary may exceed 900,000 yuan

The Unitree humanoid robots that appeared on the Spring Festival Gala stage have become a hit, successfully attracting the attention of consumers with their unique intelligent design and excellent athletic ability. #Unitree Technology robots are so popular that they are out of stock and removed from shelves# trended on social media.

On February 12th, Unitree Technology's two humanoid robots, Unitree H1 and G1, were first sold online on JD.com, but subsequently became out of stock and removed from shelves.

Among them, the Unitree G1 humanoid robot is priced at 99,000 yuan, with an original estimated delivery time of 45 days; the Unitree H1 humanoid robot is priced at 650,000 yuan, with an original estimated delivery time of 60 days.

The customer service of Unitree Technology's JD.com store responded that the relevant humanoid robots are out of stock, and the store will not update them for the time being. Individuals who wish to purchase humanoid robots can contact sales through the official website's phone number.

Currently, Unitree Technology's JD.com self-operated store only has the quadruped robot dog Unitree Go2 and other accessories available for sale. Unitree Go2 is divided into Air and PRO versions, with prices ranging from 9,997 to 21,999 yuan depending on the configuration, and over 1,000 units have been sold.

At the same time, the second-hand robot rental market continues to be booming. Media reports have stated that a young man in Changsha, Hunan, spent more than 300,000 yuan to purchase a Unitree Technology humanoid robot for rental, with a rental price of about 8,000 yuan per day, and he even showed an order book with bookings scheduled until mid-to-late March.

On second-hand websites, there are a large number of humanoid robots/robot dogs available for rent, with Unitree robots being the main rental brand. It is understood that these rented robots can be used for commercial activities, exhibitions, and performances. Rental prices range from 1,000 to 25,000 yuan per day.

However, the current batch of rented robots has limited functionality, and most can only perform simple actions such as walking, standing up, waving, shaking hands, etc.

Behind the rapid development of the industry, Unitree Technology is also attracting attention by offering high salaries to recruit talent. It is reported that the positions recruited by Unitree Technology include mechanical structure engineers, embedded software engineers, embedded hardware engineers, generative AI algorithm engineers, deep reinforcement learning algorithm engineers, robot perception algorithm engineers (multi-sensor fusion), etc.

Unitree Technology offers quite generous compensation packages, with monthly salaries ranging from 15,000 to 70,000 yuan and 13 months of salary per year. Among them, the corresponding monthly salaries for generative AI algorithm engineers and deep reinforcement learning algorithm engineers can reach up to 70,000 yuan, with an annual salary potentially exceeding 900,000 yuan based on 13 months of salary.

In addition, the benefits provided by Unitree Technology also include holiday gifts, health check-ups, full housing provident fund, birthday gifts, team-building activities, free lunch and dinner, etc.

END

Editor|Xiao Er

Typesetting|Wu Yue

Chief Editor|Lao Chao

Images sourced from the internet