Among the existing mobile phone brands, several leading manufacturers have ventured into foldable screens, with Huawei undeniably leading the domestic foldable phone market. This leadership is evident not only in market share—occupying almost half of the domestic foldable phone market in 2024 with 48%—but also in its robust R&D capabilities, which underpin Huawei's dominance in foldable phone shipments. The triple-folding Mate XT is a testament to this. Now, it seems Huawei's competitor is on the horizon.

Samsung has recently announced an event on July 9, releasing an intriguing teaser for its upcoming models. The teaser video is imaginative, hinting at the devices in a more tangible form. While some guesswork is required, the intention to launch the Galaxy Z Fold 7 and Galaxy Z Flip 7 is clear. However, the "Ultra Unfolds" tag on the top right is a bit of a mystery.

Let's dissect the teaser. "Ultra" is typically used as a suffix for premium product versions, and Samsung hasn't employed this suffix in its foldable lineup before. Thus, it's reasonable to assume that this will be a higher-end foldable model than the Galaxy Z Fold 7. Products with "Ultra" often feature larger screens, suggesting that "Ultra Unfolds" will likely be a foldable with a larger screen when unfolded. Will Samsung introduce an Ultra version based on the Z Fold 7?

Personally, I don't think it's necessary, as it would lead to product overlap. A more plausible explanation is a new form of foldable that differs from Samsung's existing models. Overall, there's a strong likelihood that "Ultra Unfolds" is a triple-folding screen model. Naturally, the price will be at the Ultra level, and I speculate the starting price won't be lower than 15,000 yuan.

Unlike Huawei Mate XT's Z-shaped fold, Samsung's model might fully fold inward. Comparing the two folding methods will be evident when the products are side-by-side. However, one thing is clear: the thickness of a fully inward-folded body will likely exceed that of Mate XT. As an early pioneer in foldable phones, Samsung theoretically has a strong technological foundation, yet often lags behind in foldable thickness, which is perplexing.

Regarding functional configuration, Samsung will undoubtedly pull out all the stops. The CPU chip is likely to be the Snapdragon 8 Premium Leading Edition, the screen will be state-of-the-art, and the imaging capabilities will be top-notch. Whether these overall capabilities can compete with Huawei Mate XT, aside from the CPU chip (not compared due to special reasons), there may be slight differences in other aspects.

As for user acceptance, I believe most of you here aren't the target audience for this phone, at least judging by the anticipated price.