On July 4, BYD Group announced a strategic shift in the management of its sub-brands, with Zhao Changjiang, former general manager of the Denza sales department, and Li Hui, general manager of the Denza FENGBENG direct sales department, swapping their respective roles.

This realignment aims to infuse diverse management perspectives into various business segments, thereby enhancing the organization's overall dynamism and adaptability.

Li Hui, who has been with BYD since 2004, boasts an impressive career trajectory, having held key positions such as assistant general manager of BYD Auto Finance Co., Ltd., and general manager of BYD's rail business.

Earlier today, Zhao Changjiang took to Weibo to reflect on the Denza brand's progress over the years, heralding the imminent launch of the new model N8L, and pledging his continued dedication in his new capacity.

In June, Denza Auto reported sales of 15,783 vehicles, marking a 28.6% year-on-year increase, with cumulative sales from January to June reaching 79,830 vehicles, up 34% year-on-year.

Meanwhile, FENGBENG Auto witnessed a significant surge in sales, with 18,903 vehicles sold in June, representing a staggering 605.3% year-on-year growth. From January to June, cumulative sales amounted to 60,746 vehicles, surpassing last year's total sales figure.

Will this executive shuffle between the two brands ignite fresh energy and drive new achievements under the leadership of their new executives?