On September 4, a report by Xinhua Finance indicated that BYD has revised its 2025 sales target downward by 16%, reducing it from the original 5.5 million units to 4.6 million units.

From January to August this year, BYD's cumulative sales volume reached 2.8639 million units, marking a year-on-year increase of 23%. However, this figure only represents approximately 52% of the initial 5.5 million unit target.

Should the target be adjusted to 4.6 million units, it would signify that BYD is encountering its slowest annual growth rate in the past five years. Furthermore, according to Reuters, two sources disclosed that in recent months, the 5.5 million unit target has undergone multiple downward revisions in internal analyses. The adjusted target of 4.6 million units may still be subject to change depending on market conditions.

As of the present moment, BYD has not issued any response to the aforementioned news.

On the evening of August 29, BYD released its first half-year financial report for 2025. The company reported a revenue of 371.28 billion yuan for the first half of the year, representing a year-on-year increase of 23.3%. The net profit attributable to the parent company stood at 15.51 billion yuan, up by 13.79% compared to the same period last year.

A quarterly breakdown reveals that the second quarter's performance lagged behind that of the first quarter. In the second quarter of this year, BYD's revenue increased by 14.04% year-on-year to 200.92 billion yuan. However, the net profit attributable to the parent company declined by 29.87% year-on-year to 6.356 billion yuan. This marked the first quarterly profit decrease in over three years. Meanwhile, the gross profit margin in the second quarter was 16.3%, experiencing a decline both year-on-year and quarter-on-quarter.

In terms of product segmentation, during the first half of the year, BYD's revenue from automobiles and related products reached 302.506 billion yuan, showing a year-on-year increase of 32.49%. This accounted for an even larger share, at 81.48%, of the total revenue. Nevertheless, the gross profit margin of the automobile business decreased by 1.99 percentage points year-on-year to 20.35%.

Moreover, in the domestic market, BYD's sales exhibited a declining trend for three consecutive months from May to July. In contrast, the overseas market demonstrated exceptional performance. From January to July this year, BYD's overseas sales of passenger vehicles and pickup trucks exceeded 550,000 units, registering a year-on-year increase of over 130% and surpassing the total sales for the entire previous year.

Li Yunfei, the General Manager of BYD Group's Brand and Public Relations Department, previously stated in an interview, "Achieving overseas sales of over 800,000 units this year should not pose a problem."