05/06 2025
458
Recently, Jia Yueting made headlines by reclaiming his position as co-CEO.
He pledged to use half of his equity incentives to repay debts, aiming for full repayment once FF's market value reaches $10 billion.
Upon this announcement, observers did the math: FF's market value was approximately $100 million, meaning a 100-fold increase would be necessary to hit the $10 billion mark, which seemed improbable.
Yet, the improbable often becomes possible. Strong sales could still turn the tide. Jia Yueting noted that sales of around 50,000 units might propel the market value to $10 billion.
And it appears that business has indeed picked up since Jia Yueting's return as CEO. His second brand, the FX series, has secured a significant order.
According to media reports, Faraday Future (FF) has signed a legally binding reservation contract with New York car dealership JC Auto for 1,000 FX Super One vehicles. This includes 300 non-refundable deposits, indicative of a serious commitment, with the remaining 700 being non-mandatory reservations.
Some might dismiss this as a modest order of just 1,000 units, given that Xiaomi currently delivers 20,000 to 30,000 cars per month. However, context is key. Jia Yueting's previous FF91 model took nearly two years to sell over 10 units. Therefore, 1,000 units represents a substantial leap.
It's important to note that FX is not FF91. While FF91 retails for $300,000, comparable to luxury brands like Maybach and Bentley, FX is FF's mid-to-low-end brand, priced between $30,000 and $50,000.
Consider the buyer: New York car dealership JC Auto. What motivates dealerships to purchase cars? Primarily, for rental purposes. Hence, they typically seek cost-effective vehicles, making a bulk purchase of 1,000 luxury cars unlikely.
Moreover, among FF's current production models, there is no FX series. Only the FF91 is available. FX remains a concept, with no definite timeline for mass production and delivery.
Currently, FF's primary challenge is resource scarcity. It rents factories and faces uncertainty regarding future production capabilities, especially given the difficulty in securing funding.
This raises another question: FX is still a concept car, with no mass production yet. Details such as its appearance, price, specifications, and performance remain unknown. How then could a buyer place an order for 1,000 units without this information? This order raises doubts among many.