Although this year's Double 11 didn't seem as lively as previous years, it was undoubtedly still the best promotional holiday of the year for major phone manufacturers.

After all, during Double 11, everyone more or less offers real discounts, and with additional coupons and promotions from e-commerce platforms, prices are indeed cheaper than usual, so sales are higher.

Looking at phone sales across different price ranges, this year's Double 11 saw Xiaomi and Honor dominating below 3,000 yuan, while Apple dominated above 7,000 yuan.

First, let's look at the top 10 best-selling phones in the under-3,000-yuan category. As shown in the figure below, this is the cumulative ranking as of around 11 AM on December 12.

The first place goes to Xiaomi, second to Honor, and third again to Xiaomi. Among the top 10 phones, Xiaomi had 4 entries and Honor also had 4, together accounting for 80%. Besides Xiaomi and Honor, only Huawei and OnePlus each had one entry; other phones couldn't compete in the under-3,000-yuan category and didn't make the list.

In fact, it's not just the under-3,000-yuan list; Xiaomi is also very strong in the 3,000-4,999 yuan list, as shown in the figure below.

First place again went to Xiaomi, and among the top 10 phones, Xiaomi had 4 entries, still the brand with the most entries. Honor had 2 entries, while VIVO, OPPO, and Huawei each had one.

It's clear that Xiaomi is indeed formidable in online sales at relatively lower price points; other brands can't match Xiaomi. The king of value for money is truly not just hype.

Of course, in the high-end phone segment above 7,000 yuan, Xiaomi's influence is not high—this is Apple's domain.

The figure above shows the top 10 of the Double 11 cumulative sales ranking in the above-7,000-yuan category. Apple alone had 5 entries, taking half the spots, and the top 3 were all Apple phones.

Huawei also had 2 entries, VIVO had 2, and OPPO had one. Brands like Xiaomi and Honor were nowhere to be seen on the above-7,000-yuan list.

It's evident that in the domestic market, the high-end segment is indeed still dominated by Apple, with Huawei and VIVO following closely. In the low-end market, Xiaomi and Honor reign supreme, followed by brands like OPPO. Each brand has its own fan base, covering slightly different demographics.