Produced by Zhineng Technology

In October, Li Auto's domestic retail terminal sales reached 27,018 units. The L series held the fort, while the two all-electric lines have yet to gain traction.

The seven models rank as follows:

◎ L6: 9,727 units, 249,800 yuan

◎ i9: 5,460 units, 369,800 yuan

◎ L8: 3,934 units, 369,800–429,800 yuan

◎ MEGA: 3,269 units, 509,800 yuan

◎ i6: 1,952 units, 249,800–269,800 yuan

◎ L9: 1,677 units, 459,800–509,800 yuan

◎ i8: 999 units, 309,800–339,800 yuan

Among MPVs, the MEGA performed very well. On the SUV list, the L6 and i6 will be the main sales drivers going forward.

Li Auto built its advantage on a family extended-range SUV ladder—the L6, L7, L8, and L9. Consumers move up the ladder according to budget and space needs, brand perception is concentrated, and the cost of explaining the lineup to buyers is low.

When products are similar, substitution among internal models is strong. Many L8 and L9 buyers are the same group of family users.

Sales are concentrated above 300,000 yuan, with higher-priced versions driving the bulk of volume. The 200,000–300,000 yuan range accounted for 11,679 units, or 43.2%, while those above 300,000 yuan accounted for 15,339 units, or 56.8%.

Beyond space, all-electric users care more about charging speed, real-world energy consumption, and long-distance usability. The successful experience with extended-range products will not automatically carry over to the new powertrain route.

Among models meeting the strict threshold, the L6 ranked first, accounting for 36.0% of the filtered total. The top three models combined totaled 19,121 units, or 70.8%. If the L6 is facelifted or repriced, the i9 and L8 must be able to pick up the slack.

Large six-seat products above 300,000 yuan previously lacked direct substitutes. Now competitors are becoming increasingly dense—from domestic new energy vehicles and traditional luxury brands to intelligent SUVs.

Pulling the budget back to around 250,000 yuan would change the brand's profit, channel, and R&D cost-sharing approach, with the L9 bearing the brunt.

Summary

The L6 and i9 pairing needs to hold steady for two consecutive months. Starting in November, i6 deliveries begin (estimated at 20,000 units), and Li Auto's sales breaking past 40,000 units should be no problem.