The landscape of new energy vehicles in Europe has undergone a significant transformation.

Amidst the cutthroat competition in the global electric vehicle market, BYD has achieved a landmark achievement in the European market.

According to data released by market research firm Jato Dynamics, BYD registered 7,231 new electric vehicles in Europe in April, marking a whopping 169% increase from the same period last year. This surge propelled BYD past Tesla, which registered 7,165 vehicles in the same month, experiencing a 49% year-on-year decline. This news not only stirred the automotive industry but also signals profound changes in the European electric vehicle market.

BYD's dominance is even more pronounced when examining specific data from key European markets. Across 14 European countries, BYD sold 11,123 vehicles in April, significantly outpacing Tesla's 6,253 sales. In Spain, BYD sold 1,545 vehicles, while Tesla managed only 571. In Italy, BYD sold 1,683 vehicles, capturing an 11.5% market share and becoming the top-selling new energy vehicle brand, with Tesla trailing behind with 446 sales.

In France, renowned for its diverse automotive brands, BYD sold 2,064 vehicles compared to Tesla's 863. The UK market stood out as a "highlight battlefield" for BYD, with sales soaring 654% year-on-year to 2,511 vehicles, whereas Tesla's sales plummeted 62% to just 512 vehicles. Similarly, in Germany, BYD sold 1,566 vehicles, up 53.5% year-on-year, whereas Tesla sold 885 vehicles, down 45.9%.

BYD's triumph over Tesla in the European market is far from coincidental. In terms of product portfolio, BYD has launched eight models across more than 30 European countries, catering to various market segments. Its offerings range from high-end luxury models to more affordable options, including vehicles priced as low as €22,290, a segment where European automakers and Tesla find it challenging to compete directly.

Technologically, BYD has been at the forefront of battery technology and electric drive systems for years. Its proprietary Blade Battery, renowned for its safety and longevity, has earned a strong reputation in the market, providing consumers with reliable technical support.

Moreover, BYD has actively established a comprehensive sales and service network across Europe, opening stores and after-sales service centers to facilitate consumers and enhance their overall user experience.

Conversely, despite recently upgrading its flagship Model Y, Tesla has failed to halt the decline in its European sales. Tesla's products have traditionally been priced higher and now face stiff competition from more cost-effective offerings from automakers like BYD. Additionally, controversial political remarks by Tesla founder Elon Musk have somewhat alienated some consumers, negatively impacting Tesla's brand image and sales.

Shengma Finance notes that BYD's outperformance of Tesla in European electric vehicle sales signifies more than just a market share shift; it marks a pivotal change in the competitive dynamics of the global electric vehicle industry.

Historically, European and American automakers have dominated the traditional fuel vehicle sector. However, in the new electric vehicle race, Chinese automakers like BYD are rapidly rising due to technological innovation, strategic market approaches, and comprehensive product offerings, continually reshaping the market structure.

Looking ahead, as BYD's first European vehicle plant in Hungary is set to commence production in the second half of this year, its European production capacity will further increase, potentially igniting a new wave of "Chinese electric vehicle fever" in the market.

The European electric vehicle market has reached a "watershed moment." Future competition in the global electric vehicle industry promises to be even more intense, and BYD's successful experience offers valuable insights for other Chinese automakers aiming to expand into overseas markets.

Shengma Finance is the original source of this article and prohibits unauthorized reprinting.