Image Source: Weibo

The September sales rankings for new energy vehicles have put Hongmeng Intelligent Driving (inclusive of Seres) in the spotlight. BYD’s Fangchengbao, however, stole the show with 43,181 units sold in September, surpassing NIO, XPeng, Li Auto, and Hongmeng to secure the second position.

The dark horse of the new energy sector is undoubtedly BYD’s Fangchengbao. Before many could catch up, the Titan 7 and Fangcheng S quietly took the market by storm, with the upcoming Titan 9 and Shark pickup poised to follow suit. Fangchengbao is on track to become the second new energy brand to exceed 50,000 monthly sales this year.

Just two days ago, BYD held its first extraordinary general meeting of shareholders in 2026, where Wang Chuanfu was re-elected as chairman. Those familiar with capital markets know that such meetings typically focus on corporate strategy and operations rather than individual product reviews. Yet, Wang made an exception this time.

In front of all core shareholders, he proudly announced: The market performance of the Fangcheng S has far exceeded BYD’s internal expectations, with steady monthly sales locked between 10,000 and 15,000 units.

This statement carries significant weight. Being singled out for praise by the chairman at a shareholders' meeting demonstrates that the Fangcheng S is no ordinary mass-market vehicle but BYD’s most strategic breakthrough product of the year—a game-changer that drives growth and shatters industry biases. Fangchengbao, BYD’s long-concealed 'nuclear weapon,' has finally detonated.

Shattering Stereotypes: Stunning Design Captures Young Audiences

BYD has long been perceived as reliable, fuel-efficient, and cost-effective—ideal for practical family use. Those seeking stylish, personalized coupes rarely considered BYD, instead favoring new energy rivals. Many enthusiasts believed coupes were the domain of Xiaomi and XPeng, with BYD unable to compete.

The launch of the Fangcheng S shattered this prejudice.

Wang Chuanfu highlighted a critical detail: Fangchengbao stores have undergone a transformation since the S model’s debut. Previously, BYD showrooms attracted families prioritizing practicality; now, young men and women flock to Fangchengbao exhibits, creating constant queues for test drives. This shift pleases Wang the most.

Crucially, these customers represent entirely new demand. They had never considered BYD before, belonging outside the traditional new energy vehicle market. The Fangcheng S’s design and personalized positioning drew these young consumers into BYD’s ecosystem.

Netizens recognize the obvious: The Fangcheng S surpassing the Xiaomi SU7 in sales was inevitable, given BYD’s formidable sales network. Mature offline channels, nationwide store coverage, and reliable delivery capabilities form barriers that few new rivals can match quickly.

Image Source: Weibo

However, focusing solely on domestic rivals like Xiaomi and XPeng limits perspective. Many enthusiasts note that Wang’s ambition for Fangchengbao extends beyond challenging Xiaomi—it aims to capture Tesla’s young, fashion-conscious clientele.

Lei Jun visited Fangchengbao’s Beijing Auto Show booth, praising the Fangcheng S series launch. BYD President Wang Chuanfu and Lei Jun exchanged gifts on stage with the message 'Together, We Build China’s Automotive Future.' Image Source: Fangchengbao Weibo

This lies at the heart of Wang’s satisfaction: BYD proves capable not just in family vehicles but also in premium, personalized coupes, appealing to high-end young consumers. Fangchengbao, as an independent personalized brand, has truly succeeded.

Image Source: Weibo

Image Source: Weibo

Netizens marvel at Fangchengbao’s hit-making prowess, though everyone knows design drove this success. An automotive truth circulates online: 'It must look good! Otherwise, no matter how advanced the technology, consumers won’t buy.' Aesthetics matter—like in marriage, a high level of appearance justifies minor flaws.

This rings especially true in today’s new energy market. Young buyers prioritize styling, trendiness, and unique presence over mere range and specs. The Fangcheng S’s precise alignment with youth aesthetics explains its explosive sales.

Real Market Dynamics: Not Slow Sales, But Insufficient Production

Many wonder about the Fangcheng S’s current popularity.

Truthfully, delivery figures don’t reflect true demand. Current sales volumes represent production limits, not market capacity. In short: The Fangcheng S sells every unit produced, with supply falling far short of demand.

Frontline dealers report tens of thousands of locked orders since launch, with new orders pouring in daily and store traffic remaining high. Many netizens admit the car’s appeal justifies waiting months.

Current buyers face 2-3 month waits, joining queues for popular models like the Sea Lion 08, Titan 7EV, and Tang DM. Persistent lock-ins despite long waits confirm market acceptance.

Initial monthly production capacity for the Fangcheng S fell below 10,000 units, but market enthusiasm exploded beyond forecasts. To meet orders, BYD urgently coordinated with FinDreams Battery to prioritize second-generation Blade Battery supplies for the Fangcheng S. Adjusted steady-state capacity now aligns with Wang’s 10,000-15,000 unit projection.

Important clarification: This month’s seemingly modest delivery figures shouldn’t surprise. Many showroom models haven’t arrived yet, with newly produced vehicles still en route. Mass deliveries begin late this month, with true production-sales levels visible next month.

The primary bottleneck for further growth is second-generation Blade Battery supply. Current monthly capacity increases by about 20,000 units, with full ramp-up expected only after Q1 2027.

This supply-demand imbalance leaves industry peers envious.

Full Acceleration: Fangchengbao Enters Era of Blockbuster Products

While the Fangcheng S’s success offers a single thrill, the brand’s product pipeline promises sustained momentum.

BYD traditionally maintained measured launch cadences, but Fangchengbao breaks this mold with unprecedented speed. Even as Fangcheng S orders overflow, the flagship model Titan 9 has already revealed full specifications, with new product launches exceeding market expectations.

Blockbuster Titan 7 Image Source: Weibo

From the youth-oriented coupe Fangcheng S to the premium six-seat flagship SUV Titan 9, Fangchengbao rapidly completes its product matrix while expanding market coverage. No longer reliant on single models, the brand now thrives across segments as a hardcore new energy player.

Fangchengbao Titan 9 Image Source: Weibo

Market data doesn’t lie: Fangchengbao now consistently outsells mainstream new energy rivals like Li Auto, XPeng, NIO, Xiaomi, and Hongmeng Intelligent Driving.

A year ago, few believed Fangchengbao—specializing in personalization—could achieve such results. The industry assumed niche-targeted models couldn’t scale. Fangchengbao proves otherwise: Niche positioning doesn’t limit market size. With strong product fundamentals, appealing design, and precise demand targeting, personalized segments can also produce blockbusters.

Wang Chuanfu’s Real Ace: Addressing Weaknesses, Reshaping Industry Dynamics

Competition in new energy now extends beyond range, pricing, and cost-effectiveness.

Li Auto dominates family segments, Xiaomi emphasizes youthful tech intelligence, and Hongmeng leverages advanced driving assistance for differentiation. Each defends its core market. Yet BYD historically had one gap: While strong in family vehicles, it lacked compelling models for premium, youthful, and trendy personalization markets—leaving vast untapped potential.

Fangchengbao’s creation and the Fangcheng S’s success represent Wang Chuanfu’s strategic move to fill this gap and disrupt personalized segments.

This demonstrates two industry-changing realities:
First, BYD can craft premium personalized hits that resonate with young aesthetics, competing for core users of new energy and foreign brands;
Second, BYD’s full-industry-chain advantages—including battery, hybrid, and vehicle manufacturing—provide unmatched self-sufficiency that most new rivals cannot match.

The Fangcheng S’s achievements transcend monthly sales figures. More critically, it helps BYD breach young, personalized markets, shed its 'family-only' image, and access entirely new user demographics.

Certainly, challenges remain. Battery production bottlenecks will persist short-term. Whether subsequent models can replicate the Fangcheng S’s success and maintain blockbuster momentum warrants close market observation.

Yet undeniably, amid 2026’s new energy competition, Fangchengbao has secured crucial victories.

When BYD’s full-industry-chain strength converges with Fangchengbao’s youthful, personalized branding, the competitive landscape of new energy’s second half will inevitably transform.

Interactive Topic

Can the Fangcheng S sustain monthly sales above 15,000 units long-term? Will Fangchengbao continue eroding new energy rivals’ market share? Share your thoughts in the comments.

Disclaimer: This article represents financial commentary from Industry Insights and does not constitute investment advice. All corporate data and regulatory events cited derive from public information and are for reference only, subject to official confirmation. Images sourced from networks; please contact for copyright removal.