Previously, we reported on the groundbreaking live debut of Luo Yonghao's digital human, which amazed both the general public and small-to-medium enterprises (SMEs) alike, as it appeared indistinguishable from a real person. While many envied this achievement, they also pondered: As mere online novices, not prominent figures like Luo Yonghao, who can help us fulfill our dream of becoming a live streaming anchor?

At this year's World Artificial Intelligence Conference (WAIC), we discovered that the elite circle of super anchor digital humans is indeed accessible to ordinary individuals and SMEs. The green screen interaction area at Baidu Huiboxing's digital human booth drew numerous visitors who eagerly stopped by to take photos and generate their own digital human avatars within minutes, much to their delight.

Thanks to the power of Baidu Huiboxing's next-generation technology, NOVA, the capabilities of digital humans, once exclusive to super anchors, can now be effortlessly replicated by ordinary people.

Those who missed out on experiencing it at WAIC need not despair. Insider sources revealed that NOVA will be open to the entire industry in the form of a platform in October this year.

This transition from being exclusive to super anchors to being accessible to everyone signifies that digital human technology has officially entered an era of large-scale, inclusive mass production. It is not difficult to foresee that this will undoubtedly have a significant impact on the live streaming e-commerce industry.

Can Luo Yonghao be replicated in large numbers in just one month? How many digital human assembly lines does Baidu Huiboxing possess? To understand the ins and outs of NOVA, we need to start from Luo Yonghao's digital human live stream last month.

Luo Yonghao's digital human's first live stream in June 2025 was like a stone thrown into the center of a lake, immediately causing ripples in the live streaming e-commerce industry.

Why did Luo Yonghao's digital human attract the attention of numerous creators, MCN agencies, and merchants? Firstly, the effect was incredibly realistic. Previously, the public's impression of digital humans was that they were relatively stiff and lacked interactivity, but Luo Yonghao's digital human shattered this perception. Not only did it replicate Luo Yonghao's appearance, but it also captured his unique "Luo-style humor" and could engage with viewers on real-time hot topics, ranging from Super League matches, setting a new benchmark for the live streaming e-commerce industry.

Moreover, the conversion results were impressive. Luo Yonghao's digital human's live stream attracted 13 million viewers and generated GMV of 55 million yuan, with some 3C and food products even surpassing Luo Yonghao's real-life debut in terms of sales volume. In the live streaming e-commerce sector, where traffic dividends have peaked, this achievement showcased the potential of digital humans in live streaming scenarios.

More importantly, Digital Luo Yonghao is a super anchor who never gets tired and can operate 24/7, introducing products and interacting with viewers in the live stream. For many SMEs, this offers hope for participating in live streaming e-commerce competition at a low cost.

An anchor who delivers great results, has high conversion rates, and never gets tired – which live stream wouldn't want one? Therefore, overseas media CNBC also described it as "China's DeepSeek moment for the digital human industry."

Just as DeepSeek brought advanced large model technology to the masses, Luo Yonghao's digital human live stream also brought seemingly unattainable digital human technology into the public eye and commercial practice in an impactful way. Behind this is Baidu Huiboxing's digital human technology, NOVA.

At WAIC, Baidu Huiboxing unveiled its new-generation digital human technology, NOVA, taking a crucial step forward in promoting live streaming e-commerce to become accessible to everyone.

As WAIC visitors lined up at Baidu Huiboxing's exhibition hall to experience digital human creation, no one could predict whether the next phenomenal super anchor digital human was being born right there. But one thing is certain: the era where ordinary people can have the same digital humans as super anchors has already arrived.

The new-generation technology NOVA released by Baidu Huiboxing is precisely the "Star-Making Dream Factory" that carries the abilities of super anchor digital humans. It achieves this through three core breakthroughs: Firstly, relying on the master-level script mode of ERNIE Bot 4.5 Turbo, it can generate high-quality scripts and drive multimodal collaboration, enabling digital humans to achieve a high degree of matching in appearance, voice, and demeanor in the live stream. Secondly, the equipped AI brain can receive live stream data in real-time and make autonomous decisions, dispatching multiple agents to complete question-and-answer interactions and outputting stylized content combined with hot topics. Thirdly, it has efficient replication capabilities, requiring only 10 minutes of real-person samples to complete the replication of voice, emotions, and actions, achieving precise matching of voice, actions, and atmosphere, allowing everyone to easily get the same experience as Luo Yonghao.

One may wonder, how do these technological upgrades enable everyone to start broadcasting? Let's review how Luo Yonghao became a super anchor and staged his "True Debt Repayment Saga" in the fiercely competitive live streaming e-commerce sector. The primary reason is that he has distinctive characteristics and a unique personality that allows viewers to remember him. Secondly, the professional explanations in the Jiaopengyou live stream, combined with Luo Yonghao's meticulous personality, engender trust among viewers. Finally, through high-frequency interactions in the live stream, the massive traffic is converted into orders.

Memorability, trust, and conversion rate are indispensable for every super anchor and the most challenging aspects for ordinary people when starting a broadcast. If the anchor's persona is not distinct and product trust is difficult to establish, there will naturally not be high conversion rates.

As the "Star-Making Dream Factory," NOVA enables everyone to become the Luo Yonghao of their field through iterative upgrades in six dimensions: script-driven, motion generation, voice cloning, script writing, intelligent Q&A, and interaction scheduling.

Let's start with memorability. Relying on the master-level script mode of ERNIE Bot 4.5 Turbo, NOVA's digital human anchors enable smooth emotional transitions and action transitions for digital humans, similar to real humans. In addition, the motion generation capabilities have also been upgraded. During long live streams, the digital human's body movements remain consistent, interacting with products without violating physical laws, such as clipping through objects, reducing the likelihood of viewers being distracted. The voice precisely replicates the speaker's style, and script writing has also advanced to the level of top-tier anchors, creating digital human anchors that are skilled, stylish, have a persona, and feel more human, eliminating the robotic flavor of merely reciting answers, making viewers more willing to watch.

For SMEs, using NOVA to start broadcasting is equivalent to directly hiring a professional anchor who knows how to engage viewers, making them remember and accept the brand.

Next, let's talk about trust. Since it's difficult for digital humans to mimic real humans, why not just have real humans broadcast? Cost aside, real human anchors also have their limitations.

For example, knowledge anchor Aimier has always believed that "every question deserves to be taken seriously." However, the massive number of questions and cross-timezone interactions in the live stream are impossible for her to handle alone. When encountering obscure questions that she can't answer on the spot, she often feels regretful after the broadcast.

During the NOVA invitation testing phase, Aimier tried letting her digital human act as her 24/7 online avatar. Backed by NOVA's AI brain, Aimier's digital human can instantly access a trillion-level knowledge base. With its rich knowledge base and millisecond-level response capabilities, it answers questions from live stream users, ensuring timely interaction and professional answers, safeguarding the trust bond with users around the clock. Data shows that user dwell time in Aimier's digital human live stream increased by 101%.

Finally, the ultimate goal of live streaming e-commerce is to make sales, which requires not only user trust but also precise capture of user needs.

For example, Mengniu Yurui, a high-end milk powder brand under the Mengniu Group, faces personalized nutritional knowledge needs from middle-aged and elderly users during live streams. It is difficult for real human anchors to accurately respond to every question, naturally unable to attract orders. Moreover, the online time of the silver-haired generation often does not coincide with regular live streaming hours, and these "non-prime time" inquiries miss valuable conversion opportunities.

The empowerment of Huiboxing digital humans has enabled Yurui to successfully break the deadlock. NOVA brings more powerful capabilities to Mengniu Yurui's digital human, with more refined script writing, superior Q&A abilities, and more diverse interactive gameplay. For example, the digital human anchor will proactively initiate operations such as welcoming, coupon collection, red packet distribution, price announcement, and inventory control based on real-time situations in the live stream.

Upon noticing user interest in a product, the digital human anchor will actively ask questions to engage users and provide targeted explanations based on user needs, better serving the middle-aged and elderly group through multiple rounds of questioning and answering user doubts.

As of now, Mengniu Yurui's digital human has increased the conversion rate in the live stream by 33% through full-time service and dynamic strategies.

It can be seen that with its six capabilities, NOVA digital human technology is helping more anchors and influencers be remembered by viewers, gain their trust, and improve conversion rates.

During the NOVA invitation testing phase, it also received high recognition from many anchor users. The question everyone cared about the most was, "When will NOVA be open to the public?" At WAIC, we also learned that it is expected to be accessible on the Huiboxing official website in October.

Luo Yonghao's digital human achieved impressive results with 55 million yuan in GMV. The combination of an AI giant and a super anchor is unstoppable. Then why did Baidu Huiboxing choose to productize and platformize the NOVA technology, opening it up to every ordinary person and SME?

A remark by Ping Xiaoli, Vice President of Baidu and General Manager of Baidu E-commerce, at WAIC particularly resonated with me. She said, "NOVA should be Iron Man's armor. With this armor, ordinary people can also excel in live streaming like professional live streaming anchors, and more anchors can become stronger and influence more people through this armor. The ultimate value of digital humans is to serve humans."

Today, live streaming e-commerce is no longer just "an additional sales channel" or a stage for a few individuals. It is a standard feature of e-commerce, enabling products to reach consumers nationwide and even globally through live streams. It is also a zero-threshold stage for self-expression, where every unique individual can connect with appreciative viewers in the live stream. Countless ordinary people or small-to-medium brands are realizing their value through live streaming.

In NOVA, the "Star-Making Dream Factory" for digital human anchors, every ordinary person can fully unleash their unique value in the live stream with the help of a digital human avatar. Can't afford a professional live streaming team? NOVA can dispatch multiple agents to write scripts, control the live stream, act as the anchor, and handle comment interactions. No time to broadcast? Digital humans can keep watch tirelessly around the clock.

Relying on NOVA, in addition to receiving technological empowerment, you can also connect to Baidu's e-commerce platform, Baidu Preferred, to receive ecological empowerment, allowing digital humans to easily access the platform's rich tools and data sources and achieve free distribution within Baidu's traffic system.

The combination of technology and ecology enables SMEs to possess operational capabilities comparable to those of super anchor digital humans. As of April 2025, Huiboxing digital humans have benefited over 100,000 anchors across dozens of industries such as e-commerce, education, healthcare, and law, with an average increase in live stream conversion rates of 31% and a reduction in merchant broadcasting costs by 80%.

Therefore, we can say that NOVA significantly lowers the threshold for live streaming e-commerce, serving as a bridge between ordinary people and their live streaming dreams.

With the official opening of NOVA in the future, we will undoubtedly see more people using digital human technology to shine in live streams and be seen by the world. As this technology, once supporting super anchor digital humans, becomes accessible to the masses, the inclusive era of live streaming e-commerce may have only just begun.