Xiaomi has unveiled a new car, but it's a bit of a misnomer to call it entirely new. It's based on the SU7 and named the SU7 Ultra.

This vehicle is the ultra-high-performance version of the SU7, equipped with Xiaomi's self-developed Xiaomi V8s super motor, boasting an impressive 1549PS horsepower, a top speed exceeding 350KM/h, and a 0-100km/h acceleration time of just 1.97 seconds.

Clearly, this should be the world's fastest electric car, even the fastest four-door sports car globally, on par with multimillion-dollar supercars like the Bugatti Chiron, McLaren Speedtail, and Porsche 918 Spyder.

Such a car is undoubtedly not cheap, as Lei Jun himself admits, "It's so expensive that even I can't afford it."

Many people may wonder, what's the point of making such a supercar that even Lei Jun can't afford? What's the significance of Xiaomi building it?

The significance is quite straightforward: Xiaomi uses the SU7 Ultra to demonstrate its strength and market itself.

Imagine if it truly achieves this speed and secures outstanding lap times. It would be China's fastest car, unmatched by any domestic vehicle in terms of cornering speed.

This achievement serves as Xiaomi's advertisement. In the future, Xiaomi won't need to rely on marketing; simply showcasing this feat will put its competitors in the shade.

For Xiaomi, this car isn't intended for sale since few can afford it, and those who can might not opt for such a vehicle.

Therefore, its purpose is purely for advertising and marketing, showcasing Xiaomi's automotive prowess and proving that electric vehicles are no less impressive than gasoline-powered ones. If Xiaomi's car can rival multimillion-dollar luxury vehicles, selling its electric vehicles in the future will be a breeze.

In terms of marketing prowess, few domestic automakers understand users and the market better than Lei Jun. The creation of the SU7 Ultra serves this very purpose. As long as it delivers on its advertised performance, it's a victory for Xiaomi.