According to The Information, Meta is pushing forward with a new initiative: building a business to sell AI products to enterprises. To that end, Meta has begun assembling a sales team to pitch AI products to small and medium-sized businesses.
More importantly, Meta has formed partnerships with consulting firms and systems integrators such as Accenture, Deloitte, and IBM to promote and deploy its offerings for enterprise customers through these partners.

Large enterprises typically rely on consulting firms and systems integrators to deploy AI, with these organizations integrating AI models with companies' internal data and existing software. Meta is following the path already proven by OpenAI and Anthropic, leveraging consulting firms to accelerate the rollout of enterprise AI products.

Previously, Zuckerberg launched the "Meta Enterprise Platform" to sell AI products to enterprises and developers, with a product line including Muse Code, enterprise-grade agent software, and the Muse Spark model series. He tapped former MongoDB CEO Chirantan "CJ" Desai to lead the division, saying it has the potential to become a major pillar for Meta.

According to media reports, Meta plans to invest up to $145 billion in capital expenditure in 2026 to support its AI strategy—an investment that requires a "recovery path that must materialize": the "Meta Enterprise Platform."

Brazilian car rental company Movida already uses agents on WhatsApp, and Indian e-commerce company Flipkart and Brazilian electronic toll service provider Sem Parar have also adopted the product. Fred Leach, Meta's Vice President of Product, said the company is working to attract more large enterprises to use its messaging apps, emphasizing that "we're just getting started."

In its most recent third-quarter earnings call, Meta revealed that it will launch more enterprise-grade products in the future. Zuckerberg said the company's long-term goal is to build an AI agent "business network" that can operate across enterprises.

Text by Watchman (images in this article are from the internet)